This Week In Music: 12th May

A weekly update on all things music, advertising, and technology coming straight to you from Anthony Vanger at MassiveMusic. #TWIM

ARTIST OF THE WEEK: TEMS

Crazy Tings indeed. Hailing from Nigeria, singer, songwriter and producer Tems first introduced her smooth mix of reggae, soul and R&B back in 2018 with “Mr Rebel.” Since then, the West African storyteller has gone on to be featured on Wizkid’s “Essence,” which was the first Nigerian song to chart on the Billboard Hot 100, and on Drake’s “Fountains,” taken off his latest album “Certified Lover Boy.” Similar to the output of her contemporaries in this new Afropop vanguard like Cruel Santino, Amaarae, and Odunsi (The Engine), Tems’ music expands the genre with a melange of American, African and Caribbean influences. She is part of a new movement labelled ‘Alté’, meaning ‘alternative’. This latest track, Crazy Tings off the new EP If Orange Was A Place, is pure summer heaven. Smooth, silky and as tasty as candy.

Tems New EP – ‘If Orange Was A Place’ // Out Now!

Listen Here // https://smarturl.it/IfOrangeWasAPlace

@tems #tems #cruelsantino #amaarae #wizkid #odunsi #theengine

AD OF THE WEEK:

Ogilvy in Peru collaborated with Honda to solve the problem of deforestation in the Peruvian Amazon, caused by the loss of trees through fruit harvesting. This ingenious device is good for the local economy and the environment. It is hard to know if this initiative really is working, but if it does, then it shows once again that innovation is the key to turning climate change and the destruction of our planet around. GOT TO LOVE THIS AD!

IPOD TO BE OFFICIALLY DISCONTINUED BY APPLE

After more than 20 years on the market, the game-changing portable digital music device will disappear once the existing stock of iPod Touches is sold via Apple and other authorised sellers, Apple announced on Tuesday 10th May.

“Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry — it also redefined how music is discovered, listened to, and shared,” reads the statement from Apple. “Today, the spirit of iPod lives on” in its other music-integrated products.

The original iPod classic was released in 2001 and could hold up to 1,000 songs. The popular, colourful iPod mini line followed in 2004, with even tinier Nano and Shuffle models arriving in the mid-2000s. 

About one year ago, rumours swirled that the iPod Touch could be making a comeback, though nothing definitive happened. Back in 2019, Apple launched the latest iteration of the iPod Touch, which was its first new iPod release since 2015. 

Almost as iconic as the iPod itself is its commercials. Watch the memorable 2005 spot featuring Daft Punk’s ‘Technologic’ below.

REGULATIONS LIMITING UK-EU MUSIC TOURING ARE BEING EASED

UK-EU regulations, which have previously limited continental touring by UK-based musicians, have been eased.

A new dual-registration system has been introduced, which will make it easier for hauliers to move equipment from the UK to the EU. This will only apply to drivers with a fixed base in the UK and in a country outside of the UK.

Drivers will be able to transfer their vehicle registration between bases with ease for up to six months per year.

Previously, these hauliers have been limited to three European stops per tour. This new registration system can allow drivers to operate with fewer limitations.

Transport Secretary Grant Shapps said that this new system will be in place from late summer.

NEW SYNTH FROM SOMA LABS IS BUILT INTO A SINGLE PIECE OF WOOD

Moscow-based instrument maker SOMA Labs has unveiled a new microtonal synth encased in wood.

The TERRA synth can create a vast array of digital sounds, its manufacturer says. It comes with 32 different algorithms, each of which is designed to be a complete instrument on its own.

The synth is also equipped with a unique keyboard that has an assortment of sensors to allow for timbre control and pitch shifts. SOMA Labs says people can use the keyboard to tune notes with high accuracy, while the sounds it can produce are capable of mimicking the range of a grand piano.

The synth is still in the development stage, but a prototype will be unveiled at Superbooth, the Berlin trade fair for electronic music instruments, on 13th May. Various different versions of the synth will ultimately be made, according to SOMA Labs.

In a note on its website, unveiling the new product, SOMA Labs said: “The goal is to free the musician from long exhausting programming, setting hundreds of parameters for creating one timbre, and instead putting the focus directly on music and performance.”

You can watch a video demonstrating how the TERRA synth can be used below.

Written by Anthony Vanger

Additional research and reporting by Adam “Badger” Woolf

Visit TWIM’s Official Website

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