Weekly update of key events in music, entertainment and technology compiled by Laura Montarosso, CORD Spain.
MUSIC AND BRANDS
Nas Invests in Energy Bars Made With Crickets
Crickets are packed with protein, have twice the amount of iron as spinach and produce 100-times less greenhouse gases than cows.
Adidas says Kanye West collaboration has ‘elevated brand perception’
Adidas upped its marketing spend by 31% in 2015 as it predicted a positive outlook for 2016, fuelled by its bid to drive ‘long-term brand desire’, and talked up the success of its shoe collaboration with rapper Kanye West.
More info: http://goo.gl/QiNvyC
See the Spots: Samsung’s Ads Star Lil Wayne
Funny spot featuring odd couple match up Lil Wayne and Wesley Snipes.
MUSIC TECH
This Machine Makes Music With Marbles
More info: http://goo.gl/plOCzG
MUSIC BUSINESS
Imagem partners with Soho Music
More info: http://goo.gl/Dt0WLU
Cür Music committed $8 million in advances to the majors
See more at: http://goo.gl/P3GgpG
Live music generates £123m for Bristol – but half of venues under threat
More info: http://goo.gl/3ne58l
DIGITAL
CDs and DVDs follow vinyl back into our hearts, with High St shops selling old-formats at all-time high
Read more: http://goo.gl/TMQKRS
Samsung denies plans to buy Tidal, but could shut down its Milk Music platform anyway
See more at: http://goo.gl/dZHEOA
Pandora Now Lets Artists Record Their Own ‘Ads’
More info: http://goo.gl/wpa90R
Agency Finds Consumer Interest In VR Virtually Non-Existent
More info: http://bit.ly/1Labiww
Syfy’s New Series to Feature Spotify as a Platform for Aliens to Deliver Secret Messages
More info: http://goo.gl/WVDawM
Consumers are listening to music on their phones twice as long as watching videos.
More info: http://bit.ly/1LfaVkm
Infographic: The Video Sites Millennials Can’t Live Without (and the Ads They Can Live With)
More info: http://adweek.it/1Rh9EFw
SYNCH OF THE WEEK (UK)
Sonos | Apple Music + Sonos: Rocking Out At Home
Brand – Sonos
Spot – Apple Music + Sonos feat St Vincent: Rocking Out At Home
Music Title – When U Need Me
Artist – Mura Masa
Ad Agency – 72andSunny Los Angeles
More info: http://goo.gl/V1FifD
FESTIVALS
Calling Festival taking a break in 2016
More info: http://goo.gl/LsBZ1I
Neon Desert 2016 Reveals Full Lineup With Future, Tiesto, Deftones
More info: http://goo.gl/N8g4Dz
OTHER NEWS
‘Fifth Beatle’ Sir George Martin dies, aged 90
More info: http://goo.gl/JC16JX
Kendrick Lamar Heading for Second No. 1 Album on Billboard 200 Chart
More info: http://goo.gl/TsyiLb
INTERESTING ARTICLES
What Millennials Want to See (and Take Home) From Branded Events
More info: http://adweek.it/24KwEan
What Brands Can Learn From Musicians About CSR
More info: http://goo.gl/g6l46Y
2016: The Year When Authenticity Matters More Than Marketing
More info: https://goo.gl/NPGCkM
Unilever Goes ‘100%’ All-In For Hispanics
More info: http://goo.gl/J0ERu7
For more info, plse contact:
anthony@cordww.com
laura.montarosso@cordww.com