This Week in Music – March 21, 2016

Weekly update of key events in music, entertainment and technology compiled by Laura Montarroso, CORD Spain and edited by Anthony Vanger, MD CORD EMEA. 


When Beyoncé Mentions Your Brand, Don’t Repeat Red Lobster’s Social Failure

Authentic communication in advertising is crucial for brands trying to create a deep, meaningful connection with their audiences. Red Lobster’s team either doesn’t understand its audience or is afraid to embrace the madness of impactful social media marketing in 2016. 

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Brands that Engage with Jazz Fans Won’t Be Left Singing the Blues 

While Nielsen’s 2015 U.S. Music Report found that jazz accounted for just 1.3% of total music consumption (physical album sales, digital track and streaming equivalent albums), jazz music listeners outspend the average music listener on digital music. 

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More Companies Sponsor Performers to Boost Brands and Music Industry

MasterCard is one of a growing number of companies that poured a combined $1.4 billion into the music industry last year to connect with a broadening swath of young consumers during what tends to be a particularly emotional pastime: listening to tunes.

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Billboard’s 2016 Branding Power Players: Meet the Masters of Marketing

Some $2 billion in revenue reaches the music industry from the branding business. That includes $1.4 billion in sponsorship spending in the United States on music tours, venues and festivals during 2015, according to IEG. This is a comprehensive list of the industry’s biggest players.

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Audi equates technology to rock and roll

Audi is launching an effort focused on the Audi A4 that follows the theme “Intelligence is the new Rock and Roll.”

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Sony confirms SoundCloud licensing deal, including The Orchard and RED

Sony Music Entertainment has officially confirmed that it has licensed SoundCloud, ahead of the launch of a subscription service in the US and other markets later this year. 

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Pandora wants to ‘evolve out of’ autoplay video ads

Pandora has been making acquisitions and launching new features over the past year, which hints at big changes coming to the music discovery platform.  Pandora is the largest music streaming platform, but in last month’s quarterly earnings call, it reported a net loss of $19.4 million, down from $12.3 million in net earnings in the year-ago period.

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 Fans Who Follow Bands on Instagram Spend More Money on Music and Live Shows

Results of a recent Nielsen study showed that Instagram users are 42 percent more likely to spend money on music than the general population. Those who follow artists and bands spend twice as much on music each year as those on other social media apps. Users also spend 30 percent more time listening to music on a weekly basis with pop, hip-hop, rap and R&B leading the way. 

The trick for marketers that want in on the action, though, is knowing who those fans are and what they’re listening to.

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 What Instagram’s New Algorithm Could Mean for Agencies and Brands 

With more than 400 million monthly users and a growing number of advertisers, Instagram is adding an algorithm that reorders pictures and videos in users’ feeds based on their interests. It’s a move marketers say was inevitable, as the photo-sharing app builds out its ad business and takes a page from sister company Facebook’s playbook, even if it irks Instagram’s core users. 

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 Spotify, Music Publishers Announce Out-of-Court Agreement

Today, the National Music Publishers’ Association (NMPA) and Spotify have announced a landmark agreement, one that could deflate a $200 million class action lawsuit. The agreement will allow independent and major publishers to claim and receive royalties for mechanical licenses on Spotify in the United States.

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SXSW & Facebook Launch New Live Video Portal for Behind-the-Scenes Festival Access: Exclusive

South by Southwest and Facebook have launched a new portal for artists to communicate with fans across the globe during the Austin, Texas, music festival and conference. 

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News and updates SXSW:


Why music companies need to think carefully about today’s UK Budget

The UK Spring Budget today included one change, relating to withholding tax (otherwise explained as “tax deducted at source”), which may have particular relevance for the worldwide music industry. It relates specifically to music companies that register copyrights in jurisdictions with more favourable tax rates than the UK.

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