This Week in Music – April 11, 2016

Weekly update of key events in music, entertainment and technology compiled by Laura Montarroso, CORD Spain and edited by Anthony Vanger, MD CORD EMEA.

Sonic Branding Remix

It seems that sonic logos are pretty huge in France. With just a piano and a sampler, these crazy producers have created the mega sonic logo remix.

MUSIC AND BRANDS + ADVERTISING

Drake’s iTunes Sales Shot Up 431 Percent After Taylor Swift’s Memorable Apple Music Ad

Taylor Swift’s epic treadmill fall in Apple Music’s new ad propels iTunes sales of the song featured in the ad, Drake’s “Jumpman,” up 431 percent globally.

More info: http://goo.gl/bqW49G

DIGITAL / MUSIC STREAMING

Is Facebook About to Turn Brands Into Broadcasters?

Given how live video performs superbly on the social site, brands need to rethink their entire approach to video on Facebook.

More info: http://goo.gl/mz4iAh

Spotify’s CMO on Using Data to Learn About Millennials

Spotify CMO Seth Farbman discusses how the streaming service uses data, what that data says about millennials and how music is shaping advertising.

” The data shows high-tide engagement. People are listening to music for 2.5 hours a day. It is one of the primary applications that they open. They are the exact audience—that millennial audience—that almost every brand is trying to attract.

More info: http://goo.gl/K4abV8

Here’s How Many People Are on Facebook, Instagram, Twitter and Other Big Social Networks

The monthly active user count is the most important number in tech. It’s a key performance indicator that helps determine the general popularity of a given network, along with being used to help determine value.

More info: http://goo.gl/k1zcfG

Rhapsody/Napster: Losing millions every month, but still innovating

The business lost $35.5m in 2015, which works out at approximately $3m a month. However, Rhapsody/Napster has just introduced the Listener Network – essentially a social media sub-platform based on how compatible your music tastes are to other people.

More info: http://goo.gl/i3tMpj

The biggest artist on Spotify is a shareholder in TIDAL

Rihanna became the biggest artist on Spotify yesterday, overtaking Justin Bieber by storming to 31.3m active fans worldwide on the platform. That’s a big number: ten times more than TIDAL’s entire user base, in fact.

More info : http://goo.gl/QfNxz8

FESTIVALS

Ticketmaster Partners With Facebook To Sell Concert Tickets

The service will reportedly roll out at the end of the month due to a growing number of people spending a large volume of their time on mobile phone apps as opposed to desktops and laptops.

More info: goo.gl/Ef3Y4D

MUSIC BIZ

Universal Music Group is ‘out of contract’ with YouTube – sources

Universal Music Group is locked in a chilly negotiation period with YouTube, as the major’s long-running licensing deal with Google’s platform switches to a rolling basis.

More info: http://goo.gl/hjtD4R

OTHER NEWS

Kanye West makes US chart history with The Life Of Pablo