Weekly update of key events in music, entertainment and technology compiled by Laura Montarroso, CORD Spain and edited by Anthony Vanger, MD CORD EMEA.
Beyoncé’s Lemonade makes 3m a day, boosting Jay Z’s struggling streaming service, TIDAL
To quote another female pop star, “And isn’t it ironic… don’t you think.” Lemonade is turning over $3.37m every 24 hours – on download stores alone. Across just Monday and Tuesday that equated to $6.75m. A big boost for Tidal, Jay Z’s struggling streaming service.
BRAND PARTNERSHIPS + ADVERTISING
Share a Coke and a Song; Drinks giant adds lyrics to cans
The Coca-Cola Co. is setting its popular Share A Coke campaign to music. Specifically, the lyrics of more than 70 songs that will be featured on packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life beginning in a few weeks and available through the summer.
DIGITAL
YouTube Says Just 2.5% Of Its Traffic Is Music-Related
Christophe Muller, Head of YouTube International Music Partnerships, says that the average YouTube user spends just one hour watching music on YouTube a month. The numbers seem shockingly low, especially given that top-ranked music videos now have billions of views.
Apple Music Hits 13 Million Subscribers
To put Apple Music’s growth into perspective, Spotify took 6 years to hit 10 million paying users. The platform entered the music streaming market in July of last year, and has managed to hit 13 million subscribers in just 10 short months.
Rhapsody Reports Highest Usage Growth In Its History
Rhapsody’s subscribers are listening to 40% more music on their mobile phones than this time last year, and over the past six months, the amount of time subscribers spent in the service on a weekly basis increased by 9%.
MUSIC BUSINESS
Sony Music yearly streaming income rockets 57% to nearly $1 billion
Sony Music Entertainment’s streaming revenues grew by 57% over the past 12 months, brushing the underside of $1bn while comfortably offsetting a small global decline in downloads.
Spotify acquires music concert video and photo business
CrowdAlbum will join a team at Spotify focused on building products for artists. Those products include the Spotify Fan Insights dashboard, that provides data to help artists better understand their Spotify listeners, and its personalised Concerts feature to promote artists’ shows to relevant fans.
FESTIVALS
Toyota Sponsors First Live Stream On Tumblr From Stagecoach Music Festival
It’s the first brand-sponsored live stream of a concert on Tumblr. Toyota ran ads on Yahoo and Tumblr, including a Tumblr sponsored day. The music festival typically attracts a wide range of people. Among the 75,000 attendees, many were in their 50s and 60s.
WEIRD STUFF
Hornbach, a German DIY-store chain (http://www.hornbach.de/dulebst/) has launched a website where you can listen to the sounds of raw materials while hovering the mouse over a picture. The idea seems cool, but there is something quite creepy about the way the hands come into the frame and the sound they make when they touch the materials.
What do you think? Send me a comment.
For more information please contact:
Anthony Vanger | anthony@cordww.com
Laura Montarroso | laura.montarroso@cordww.com