This Week in Music – May 9, 2016

Weekly update of key events in music, entertainment and technology compiled by Laura Montarroso, CORD Spain and edited by Anthony Vanger, MD CORD EMEA.

TOP STORIES

Radiohead returns with ‘A Moon Shaped Pool’

Days after disappearing from the Internet and releasing their album teaser ‘Burn The Witch’, Radiohead have returned with ‘A Moon Shaped Pool’. The album was released on Sunday and  is currently at number three in the midweek charts after shifting over 15,000 copies.

Ed’s note: Is it just me, or can you hear similarities between this song and the soundtrack to There Will be Blood by Radiohead guitarist Jonny Greenwood? Send me your comments.

BRAND PARTNERSHIPS + ADVERTISING

Kendrick Lamar Does Spoken Word in New Reebok Commercial

Earlier this year, Kendrick Lamar teamed up with Reebok to release a new sneaker called the Kendrick Lamar Classic Leather. Today, he appears in a commercial for the shoe, in which he does spoken word in an empty mansion.

http://goo.gl/ZIG90u

Beyonce Invests in Watermelon Water Sports Drink Company

Beyonce, on the heels of the release of her sixth studio album  Lemonade, has invested in WTRMLN WTR, a three-year-old company that specialises in cold-pressed watermelon-based sports drinks. 

http://goo.gl/clK2Ds

Spotify-backed Soundtrack Your Brand launches in U.S, inks global deal with McDonald’s

Spotify-backed and co-founded Soundtrack Your Brand, which streams music in business locations, is launching in the U.S. And to mark the news, it’s also announcing that it has signed a big global deal: it is now working with McDonald’s as the provider of streaming music services across the fast food giant’s footprint of more than 36,000 restaurants and other venues.

http://goo.gl/FxynDW

Toyota Renews Partnership With VH1

Toyota and VH1 Save the Music have partnered for a second year to support music education with an interactive festival activation.

Festival attendees of Lollapalooza, Stagecoach, Sasquatch, Voodoo Music + Arts Experience, Country 500 and Firefly can stop by the Toyota tent on the festival grounds to check out the activation and help Toyota raise money to restore a music education program for a school that will be selected at the end of summer.

http://goo.gl/RLoHFa

DIGITAL + STREAMING

Drake: King of Spotify, king of Apple – and making streaming history 

Views has already set a new streaming record – midway through its opening chart week. Impressive. Yet it’s the magnitude of this performance which speaks volumes both about Drake’s superstar appeal and the power of Apple Music.

http://goo.gl/U7BzSV

Apple Music just became the best option for students looking for cheap music

Students will now be able to use the service at half the price for standard customers. In the U.S, Apple Music costs $10 per month, so with the discount, students will only have to pay $5 per month, automatically making it a much more attractive option than other services like Spotify or Tidal.

http://goo.gl/gI0WkC

What’s One-Third the Size of Pandora, but Growing Twice as Fast?

Today iHeart Radio, iHeartMedia’s all-in-one digital music and live streaming radio service, announced that it now has more than85 million registered users.  

http://goo.gl/y4pl14

MUSIC BUSINESS

Live Nation Revenue up 10% in Q1 2016

Live Nation has reported a 10% rise in Q1 revenue at constant currency to $1.2 billion, thanks to strong performance across its concerts, advertising and ticketing businesses.

http://goo.gl/NDQI26 

FESTIVALS + TECH

NextVR teams up with Live Nation to broadcast concerts in virtual reality

The VR company responsible for many of the format’s early experiments in broadcasting has set its sights on live music. NextVR has partnered with events company Live Nation to broadcast hundreds of live, cutting-edge performances in virtual reality to music fans worldwide.

http://goo.gl/UcxPhY

For more information please contact: 

Anthony Vanger | anthony@cordww.com

Laura Montarroso | laura.montarroso@cordww.com

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