Weekly update of key events in music, entertainment and technology compiled by Laura Montarroso, CORD Spain and edited by Anthony Vanger, MD CORD EMEA.
COOL STUFF
McDonald’s McTrax: Play the Placemat
Would you like some fresh beats with your Big Mac?
DIGITAL + STREAMING + MUSIC TECH
Welcome to the Next Phase of Streaming Music: Original Video

Spotify is making 12 original series with the likes of actor Tim Robbins and Def Jam Records co-founder Russell Simmons, in a dramatic expansion of video offerings from the Swedish music-streaming service. The series — which will reportedly last up to 15 minutes each — will be available in the U.S., U.K., Germany and Sweden.
Drake’s Spotify gamble is paying off: Views just made $8m in a day

According to label sources in the US, Views sold 600,000 on iTunes US alone in its opening 24 hours – and shifted around 630,000 album equivalents when streaming and song sales were folded in. Views is selling for $13.99 in the US market on iTunes, meaning that it would have turned over around $8.4m worth of business on Friday alone.
SoundCloud Preparing to Block all DJ Mixes

SoundCloud is now preparing to impose serious restrictions on the upload of all DJ mixes that are not fully cleared, a decision that would impact an extremely large percentage of tracks.

Ed Note: Not sure if this is such a good idea…What are your thoughts? Plse comment.
New Amazon Video Direct takes on YouTube

Amazon announced Amazon Video Direct, a competitor to the professional side of YouTube that will give those creators and others, and their advertisers, another place to display their material.
YouTube Is Encouraging Users to Share Videos With a New in-App Messaging Feature

YouTube wants to help people share videos through social media. Instead of copying and pasting video links into emails or text message, select users can share videos with their friends from a new tab in the app. They can also set up strings of conversations and respond with videos and text.
Vevo is moving into ‘long-form programming’ – and looking for stars

Vevo is keen on the idea of becoming a music-specific version of Netflix or Amazon Prime Video. Vevo boasts over 17 billion monthly views globally and a library of 150,000 HD music videos, exclusive original programming and live concert performances.
Hi-Res Music Streaming: It’s Becoming Impossible to Ignore

The expansion of the Hi-Res music definition to encompass streaming technologies reflects the continued evolution of the marketplace to deliver high resolution music to fans. Now the RIAA have announced that the Hi-Res music logo is going to be available to music streaming services as well.
FESTIVALS
Red Bull TV to Broadcast Six Festivals, 800 Acts, 400 Hours of Live Music

Red Bull TV presents ‘Season of Festivals’ an exclusive live broadcast experience exploring six of the world’s most celebrated music festivals – Primavera Sound (Spain), Bonnaroo (USA), Roskilde (Denmark), Lollapalooza (USA), Bestival (UK) and Austin City Limits Music Festival (USA) for live performances, artist interviews, and beyond the stage to reveal the one-of-a-kind people, moments and locations that make these festivals among the best in the world.
Check out Coldplay’s New Artsy Video for third single UP & UP
LM: What’s your favourite part? Send me comments to laura.montarroso@cordww.com
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For more information please contact:
Anthony Vanger | anthony@cordww.com
Laura Montarroso | laura.montarroso@cordww.com