Weekly update of key events in music, entertainment and technology compiled by Laura Montarroso, CORD Spain and edited by Anthony Vanger, MD CORD EMEA.
PRIMAVERA SOUND 2016
Springtime in Barcelona can only mean one thing: Primavera Sound. This festival has been gaining worldwide recognition over the years. There were more than 200,000 attendees (52% from abroad!) around 3,500 accreditors (30% more compared to last year)..and many performances (over 300) some of of which, like Radiohead above, we were fortunate enough to witness. Click to read our full experience here.
BRAND PARTNERSHIPS AND ADVERTISING
Diplo & Gwen Stefani Kick Off Samsung 837 Summer Concert Series: Exclusive
Samsung’s new flagship location in Manhattan, dubbed Samsung 837, has only been open for slightly more than three months, and the company just announced its first-ever concert series called Live @ 837 at the new location. Click on the link to see who else performed.
M&S turns off music in stores as customers complain about the noise
Shoppers will now browse Marks and Spencer stores in silence and will no longer hear familiar Christmas songs when shopping over the festive period. The move is thought to be designed to please Marks and Spencer’s ageing customer.
Wendy’s Cranks Up Music Marketing
Wendy’s offered its social followers the chance to hear band American Authors’ song “Right Here Right Now” while looking at close-ups of Wendy’s new limited-time Bacon Mozzarella burger. On Tuesday, the video was viewed more than 1.3 million times on Facebook and more than 536,000 times on Twitter.
DIGITAL
Playboy Enters The Streaming Music World With Its Own App
Playboy stepped out of its comfort zone somewhat and launched its first music app. Simply titled Playboy Music, the program is apparently a pleasure for the ears and the eyes.
Spotify strikes partnership deal with Dubset to host DJ mixes and unofficial remixes
Spotify has taken the same route as Apple Music, striking a new deal with Dubset to allow the streaming giant that same, legal foundation for DJ mixes and unofficial remixes.
INTERESTING ARTICLES
Millennials Listen to 75% More Music Than Baby Boomers, Study Finds
The study, jointly conducted by the Entertainment Retail Association (ERA) and the British Phonographic Industries (BPI), surveyed approximately 1,000 people to get a feel for their daily listening habits. In one question, the group asked participants to estimate how many hours of music they listen to on an average day: 0-2 hours, 3-6 hours, or 7+ hours a day. Here are the results…
Is the Era of Free Streaming Music Coming to an End?
Streaming services appear to be approaching a point of rebalancing as they try to maximise advertising revenues from the many who don’t pony up for monthly subscriptions while at the same time finding new reasons for potential customers to pull out their credit cards. Is Music Streaming Coming to an End?
Check out Lufthansa, the German airline, gently ribs English football fans in its new TV ad
At the end of the commercial, the brand’s sound communicates its identity.
L.M: Thoughts? Send me comments!
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Anthony Vanger | Anthony@cordww.com
Laura Montarroso | laura.montarroso@cordww.com