Weekly updates of key events in music, entertainment and technology compiled by Laura Montarroso, CORD Spain and edited by Anthony Vanger, MD CORD EMEA.
VR GAME COMPOSER: MUSIC INSIDE THE MACHINE
Not long ago we were speaking about how VR is taking over, how technology keeps constantly changing and how it is affecting music. Welcome to the on- going exploration of some interesting possibilities created by the motion tracking capabilities of VR, and how this might alter our creative process as composers.
MUSIC + BRANDS
CBS Partners With McDonald’s and Coca-Cola for First Carpool Karaoke Integration
As The Late Late Show With James Corden’s Carpool Karaoke has become a viral sensation, CBS had been eagerly looking to cash in on its success. The network finally found its first brand partners for the popular segment, McDonald’s and Coca-Cola. CBS teamed up with the two brands for an integration in Carpool Karaoke with Selena Gomez.
Adidas and Kanye West expand their partnership with planned sports gear and Yeezy retail stores
Kanye West and Adidas just announced they are turning their Yeezy collaboration into a full-fledged partnership. The new unit will be responsible for working with Kanye to create new lines of shoes, clothes and accessories for both street and sport wear. This is a notable expansion beyond the duo’s current offerings, the Yeezy 350 and 750.
Uber Pairs With Pandora to Give Drivers Ad-Free Radio
Uber’s driver app has just been updated to integrate streaming radio Pandora, giving chauffeurs easy access to their favorite stations. The companies announced the partnership on Monday, saying that drivers will be able to listen free without ads for the next six months. (After that, drivers can either keep listening with ads or pay for a Pandora One account.)
Deadmau5 has made a virtual reality game called Absolute deadmau5.
Deadmau5 has teamed with Absolut Labs. The game allows players to fully immerse themselves in the world of the superstar producer and DJ, driving through the chilly Toronto streets, petting his cat Meowingtons, attempting to get shows and, of course, standing alongside the DJ as he plays in front of countless braying NPC fans. ‘Absolut deadmau5’ will be available for iOS and Android on July 27.
Apple is in talks to buy Jay Z’s TIDAL
The Wall Street Journal is reporting that Apple is in talks with Jay Z and his management team with a view to potentially acquiring the music streaming platform. The news comes just three months after Samsung publicly stated that it had no plans to acquire TIDAL – despite rumours swirling that it had kicked the tyres of the company.
Facebook Is Now Recommending Events Based on Human Opinions, Not Algorithms
Facebook is debuting featured events, which will offer recommendations—think rock shows, biking meet ups, museum exhibition openings —based on human curation rather than an algorithm. Previously, the digital giant only made event suggestions based on users’ and their friends’ interests via an automated system.
LyricFind partners with Google
LyricFind continues to demonstrate how lyrics data can be integrated into a variety of services for music discovery and monetisation. The company has partnered with Google to provide licensing for lyrics displayed in search results and within Google Play Music. The firm provides a database of lyrics available for licensing and synchronised technology. It then tracks, reports and pays royalties to publishers on a song-by-song and territory-by-territory basis. It’s catalogue features songs published by 4,000 companies including Universal Music Publishing Group, Sony/ATV, Warner/Chappell Music Publishing and Kobalt. Their main objective is to make lyrics available to a larger audience in a faster and more efficient way.
CHECK OUT KAYNE’S DISTURBING “FAMOUS” MUSIC VIDEO
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Anthony Vanger | Anthony@cordww.com
Laura Montarroso | firstname.lastname@example.org