A weekly update on all things music, advertising and technology coming straight to you from Anthony Vanger at MassiveMusic. #TWIM
ARTIST OF THE WEEK: PRODIGY
The deaths come at a steady beat. The pattern is familiar: difficult childhood, success, then success sours and ebbs; a cataclysmic event, in this case splitting from the band, followed by drugs, alcohol and critically, depression. And then suicide. This all too common storyline forces us to confront the harsh reality that men still account for three-quarters of suicides in the UK, with a total of 4,997 males taking their lives in 2015. And artists, especially musicians, are particularly vulnerable to this terrible disease. Digging deeper into what happened in the days leading up to Flint’s death, one is struck by the fact that he competed in a 5k run, posting a personal best time of 21.22 only two days before he killed himself. Pictures show him running along with the rest of the pack, blending in, looking fit and happy, but we now know that inside the happy exterior was a man being chased by a pack of wolves who were only two days away from running him down and finishing him off.
So we are left with his music. In an interview with Tracey Emin, the English artist famous for her controversial My Bed exhibit, she explained that despite what people thought of her or her work, no one could take away from her that she had produced two “seminal pieces of work”. No matter what you thought about Keith Flint as a singer, as a dancer or even his haircut, he and his band produced era-defining music, most notably Firestarter, Smack My Bitch Up and Breather. No one can take that away from him.
AD OF THE WEEK: CHOOSE
This ad has a simple “sliding doors” structure, with Scenario A outlined in images and words followed by Scenario B. Initially, this simplicity makes the ad too obvious. But the simplicity actually pays off as the juxtaposition of the two realities slams home the poignancy of the ad’s question: What would choose? Live or Die? The ad was created by Sra. Rushmore, Spain for International Committee of the Red Cross.
ARETHA FRANKLIN, DAVID BOWIE AND MORE LINE UP FOR RECORD STORE DAY IN BIGGEST EVER YEAR
The Rolling Stones, Aretha Franklin, David Bowie and Iggy Pop are among the artists set to release limited edition vinyl on Record Store Day, with more shops than ever before lined up to take part.
Record Store Day takes place on April 13, and the full list of releases has now been revealed. Idles, The Flaming Lips and more will release limited records for the celebration.
PAID STREAMING MUSIC REVENUE OVERTAKES PHYSICAL AND DOWNLOAD REVENUE FOR THE FIRST TIME IN THE UK
Subscription is eating ownership.
Entertainment Retailers Association (ERA) has released its year-end report for the UK. And, the influential UK trade body has made some very interesting findings.
ERA found 62.1% of all UK music revenue last year came from paid subscription streaming. Just 37.9% came from physical sales and digital downloads.
In addition, subscriptions to video-on-demand services, including Netflix, accounted for 62% of total revenue. The medium now has a 55% market share. The video game industry showed a similar trend. Online subscriptions generated much more than downloads and physical game sales.
ENDLESSS ALLOWS YOU TO JAM REMOTELY IN REAL TIME WITH AN IOS APP.
Musician and software developer Tim Exile has shared details of Endlesss, a new collaborative music-making platform that’s expected to launch fully later this year.
Initially teased last year, Endlesss is described on its website as a “a virtual place where you can make and share music in the moment, solo or with friends.” A short video shows how the app works, with two people creating music back and forth in real time.
BEAVIS AND BUTT-HEAD’ GETS IMMORTALIZED ON ADIDAS’ MATCHCOURT HI-TOPS
Beavis and Butt-Head, the notorious comedic duo from the famed ‘90s adult-themed cartoon has been immortalised on Adidas’ Matchcourt Hi Top sneaker.
Last year, the sportswear brand paid homage to the iconic MTV series with its 3MC skate shoe and various apparel, but now the two parties have teamed up once again for a new collaborative project. The newly teased sneaker features Beavis’ hyperactive death-glare on the lateral side of the right shoe, while Butt-Head’s blank expression is plastered to the lateral side of the left shoe.
Coming soon on the adidas’ web store.
Written by Anthony Vanger
Additional reporting by Adam “Badger” Woolf
Artwork by Gustav Balderdash