A weekly update on all things music, advertising, and technology coming straight to you from Anthony Vanger at MassiveMusic. #TWIM
ARTIST OF THE WEEK: LUKA KLOSER
Nature vs nurture? The eternal question when answering why a precocious talent emerges from the swamp. Luka Kloser is a singer-songwriter based in Los Angeles from a musical family, her father Harald Kloser scored many films including “Independence Day: Resurgence.” She’s been making a career writing for others, but now she’s ventured out and is sharing her own work. Digging back to her earlier songs, you can hear the promise of something, but her sound was too derivative of Katy Perry and Billie Eilish. But here with Lie To Me, Kloser steps out into virgin territory. Positive noises from taste-making radio station KCRW in LA are helping to introduce her to a new audience. Kloser sings, “It’s coming from my heart” and those simple words are the reason why this song is setting her career alight. Nature or nurture? Impossible to say, but either way, this young artist is digging deep and carving out her own space in a crowded field.
AD OF THE WEEK: APPLE IPHONE
iPhone cements its position as a world-class camera
Post-Superbowl is always a bit of a letdown. Instead of ads costing millions and starring A-list (and Z-list) celebrities of all shapes and sizes, we get regular actors and run of the mill storylines. But this week Apple has released a simple but really enjoyable spot featuring the soul classic “My Life” by Roy Ayers. The concept is nothing new: great photos laid back to a great song. But the execution is pitch-perfect. Each time I see these shots from people’s iPhones it makes me want to go out and start playing the photographer. It also reminds me how Apple has democratized the creative process. You don’t need a Canon EOS-1D, lighting equipment, and a crew. You just need a good iPhone.
WATCH THE POWERFUL NEW TRAILER FOR BILLIE EILISH’S APPLE TV+ DOCUMENTARY
A majority of the two-and-a-half minute visual sees Eilish and her brother Finneas recording her GRAMMY-winning album WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? in a series of different bedrooms. The siblings’ parents also make strong appearances in the new trailer as they provide support for their two kids who are suddenly on the tricky path to fame.
The World’s A Little Blurry is helmed by R.J. Cutler and produced by Interscope Records. While filming only cost around $1 million USD to $2 million USD, a December 2019 report stated that Apple acquired the rights for a whopping $25 million USD.
“THIS ONE’S FOR KEEF!” THE PRODIGY ANNOUNCE DOCUMENTARY FILM
The Prodigy have announced that they’re producing a film alongside longtime visual collaborator Paul Dugdale.
The band are working alongside longtime visual collaborator Paul Dugdale, who has produced three videos for the band as well as their concert film Prodigy: World’s On Fire.
Liam Howlett and Maxim gave a joint statement to Billboard to announce the documentary and dedicate the film to the late Keith Flint:
“After the devastating passing of our brother Keef in 2019, the time feels right for us to tell the story of our band, all of it, the whole 9 … It’s a story of the chaotic and troubled journey of our gang, our band, the people’s band — The Prodigy. Or simply — a story of brothers on a mission to make noise…to ignite the people’s souls and blow-up sound systems worldwide…that’s fukin what! This film will be made with the same integrity that our music is — uncompromising, raw, and honest…This one’s for Keef!”
Paul Dugdale, who himself has worked on concert films with The Rolling Stones, Paul McCartney, and Sam Smith said: “The film will be as wild as the band. Dark at times, strong changes of pace, it will be a visual assault too, stylistically striking, contemporary, and challenging. We want the viewers to leave the cinema like they’ve just stepped off a roller-coaster.”
There is no title or release date for the film yet but there’s no doubt it’ll be a timely document of dance music’s greatest band.
CYPRESS HILL ARE TELLING THEIR STORY IN A GRAPHIC NOVEL
Cypress Hill is marking the 30th anniversary of the release of their self-titled debut album by releasing a graphic novel telling the story of the legendary hip-hop group.
The multi-platinum selling outfit has partnered with Z2 Comics for the graphic novel, which is titled Cypress Hill: Tres Equis.
The summary of the book states: “1991: XXX years ago, a trailblazing trio made music history blending East Coast hip-hop fundamentals with West Coast Chicano swagger to form a sound all their own. Before they became icons, Louis and Senen were just a couple teenage cholos from around the way, trying to stay out of trouble–Until a series of chance encounters with both sides of the law changed their path forever.”
Speaking about the graphic novel, Sen Dog said: “The story of Cypress Hill in a graphic novel is the perfect way to illustrate the time and place where the group was born.”
The graphic novel is 160 pages and due out in August this year. Pre-order it here.
BORIS JOHNSON FINALLY COMMENTS ON PLANS FOR REOPENING NIGHTCLUBS
He said rapid lateral flow testing is likely to be used to allow nightclubs to reopen
UK Prime Minister Boris Johnson has finally referenced nightclubs while discussing the safe reopening of businesses during a press conference at 10 Downing Street.
He said that rapid lateral flow testing could be used for the reopening of businesses that have been the “toughest nuts to crack, as it were, such as nightclubs … those parts of the economy we couldn’t get open last year.”
Johnson said that while mass vaccination is the overall aim for safely reopening the country, with every adult in the UK hoped to be vaccinated by autumn, that rapid testing used in combination with vaccination will be likely for nightlife.
However, he added: “I want to stress to everybody, it is still early days and there are lots of discussions still to be had.”
A government source also said to the BBC: “There is a long way to go before we can get people back at big events safely.”
THIS TURNTABLE MAKES YOUR VINYL RECORDS FLOAT
A new levitating turntable called the LEVI has been created by South Korean designers Jihyo Seo and Jimin Hwang.
The turntable uses coils and electromagnets to make your vinyl records float. As well as being aesthetically pleasing, it also enhances your listening experience, with four different listening modes offering soothing, refreshing, sweet, and bittersweet options. Each of them adjusts the height of the platter up and down in a rhythmic pattern and alters the sound.
The playing speed is adjustable from between 12 to 17 rpm with the chick dial, meaning this is likely to give a slowed down and stretched out sound to your records that play at the standard 33 and 45 rpm speeds. There’s no release date or price announced at this time. Watch a video about the turntable below.
Written by Anthony Vanger
Additional reporting by Adam “Badger” Woolf
Artwork by Gustav Balderdash