A weekly update on all things music, advertising, and technology coming straight to you from Anthony Vanger at MassiveMusic. #TWIM
ARTIST OF THE WEEK: ST PANTHER
Sometimes it takes a highway for a song to find its way back into your heart. Daniela Bojorges-Giraldo is St. Panther, one of the world’s most exciting new producers and vocalists. She released this track last year and it has been a slow build, now listed as influential radio station KCRW’s favourite artist. Such is the buzz surrounding her skills that taste-making HBO show “Insecure” premiered her track “Infrastructure” during Season 4. Not bad for a diminutive, bespectacled artist cooking up music in her Irvine, California apartment that you can see in this wildly original video of a camera navigating around a custom-built Hot Wheels racetrack. The song and the visuals take us on a journey, and like every highway, we don’t always know where we are going, but we know when we have arrived. #stpanther #kcrw #this_week_in_music @stpanther @kcrw @this_week_in_music
AD OF THE WEEK: PUBLIMETRO.CL NOTICIAS MARCHITAS
If you want to get a message across, wrap it in flowers. This year in Colombia, there were more articles about women being murdered than there were days in the year. Femicide is a sex-based hate crime term, broadly defined as “the intentional killing of women or girls because they are female”. This is the message behind this ad from Publimetro, the free international newspaper with offices across LATAM. The ad shows sheets of newspaper rolling off the presses with articles about crimes committed against women. The same sheets are then used to roll flowers, by women. The juxtaposition could not be starker. Solid work from McCann Worldgroup Colombia.
#regalarespeto #publimetro #mccanncolombia
SPOTIFY IS OFFICIALLY A HARDWARE MAKER NOW, AS CAR THING ARRIVES IN THE US
Music streaming service Spotify is making music listening hardware and its first official product release is a smart device for the car called the Car Thing.
Initially available for select US users, the new gadget’s anticipated retail price is $79.99, but is available at no cost for a limited time for those select users, with SPOT only charging $6.99 postage. The company currently has a waiting list for it, here.
DMX TO BE HONOURED IN NEW YORK BY HAVING STATUE OR STREET NAMED AFTER HIM
Iconic rapper DMX will be honoured in his hometown of Yonkers, New York with a street or statue named after him.
The rapper, born Earl Simmons, passed away on April 9 after being on life support following a heart attack.
Sources told TMZ that Mayor of Yonkers, Mike Spano, wanted to remember DMX in his hometown with a mural, street name or statue, depending on what the family would prefer.
Spano had earlier tweeted: “Today our city mourns the loss of a musical icon and someone who always gave back to Yonkers- the city he loved.
“Earl Simmons, aka @DMX, was a man of exceptional talent. His spirit will live on in the power of his music and leave a lasting impact on his tremendous following.”
The rapper was best known for his groundbreaking albums ‘Flesh of My Flesh, Blood of My Blood’ and ‘And Then There Was X’.
Following his passing, his family released a statement saying: “Earl was a warrior who fought till the very end. He loved his family with all of his heart and we cherish the times we spent with him.
PIONEER DJ LAUNCH NEW STUDIO AND DJ MONITORS
Pioneer DJ has launched a new series of near-field DJ and studio monitors, the VM range. The VM comes in three sizes: five-inch cone, seven-inch cone and eight-inch cone and all three sizes come with DSP technology to ‘tune’ the speaker to the space that they’re placed in. They’re designed to be used for both DJ monitoring at home when either practising, preparing your set and live streaming – where the speakers can be tuned to have more of a ‘hyped’ sound – and for use in the studio where you can switch the frequency response back to flat. There are 16 total settings across both speakers, with four options on each, changed using the indented rotary on the back of each speaker.
The speakers feature a new design compared to their predecessors with a ‘Constant Directivity Horn’ that allows for a wider sound stage and more even distribution of high and mid frequencies. The five-inch speakers roll down to 40Hz, while the sevens to 37Hz and the eights to 34Hz.
Price points are encouraging for new and intermediate producers and DJs with the fives coming in at £318 per pair, £438 for the sevens and £538 for a pair of eights.
Written by Anthony Vanger
Additional reporting by Adam “Badger” Woolf
Artwork by Gustav Balderdash