A weekly update on all things music, advertising, and technology coming straight to you from Anthony Vanger at MassiveMusic. #TWIM
ARTIST OF THE WEEK: THE MARIAS
Less is more. It’s an old adage that has become a cliche, but in modern-day home studios where you can conjure up any sound under the sun with a push of a button, following the Golden Rule is easier said than done. The Marias is a tight, well-oiled indie-pop band out of Los Angeles. They are known for performing songs in both English and Spanish as well as infusing their music with elements like jazz percussion, guitar riffs, and smoky vocals. After 2 EPs released in 2017 and 2018, Cinema is the group’s first full-length album and is already propelling the quartet towards its inexorable destination: pop stardom. In Hush, the album’s first single, the arrangements are tight and tasty – like the distorted electric guitar and retro analog synths that pepper the track – but it is the infectious beat and smooth vocals that keep us hitting the repeat button.
‘Hush’ is the first single from the band’s debut album, CINEMA, which will be released on June 25th. The video is directed by Bethany Vargas.
AD OF THE WEEK: APPLE “TRACKED”
TV ad takes aim at the hated and dreaded Cookie
We know that Tim Cook hates Mark Zuckerberg. But what does their heavyweight slugfest mean for the rest of us? One of the problems with privacy on the Internet is that we never actually see the people who are spying on us. So when we click the “allow” button, we are not confronted with the ramifications of our decision. This brilliant ad from Apple and TBWA\Media Arts Lab changes that. In the spot, a man’s coffee run kicks off a spiraling crowd of clingy observers who haunt and monitor his every move for the rest of the day. It is a clever depiction of what actually happens to your data and how many people/entities are allowed to spy on you. We know that Facebook, with its 2bn+ users, will not disappear, but with the cookie under threat and Apple’s nutrition labels possibly becoming law, the business model of the social media giants is under threat. Watch this space.
Song: “Mind Your Own Business” by Delta 5
WORLD’S LONGEST WORKING DJ RETIRES AGED 96
The world’s longest working DJ has retired after a career that spanned 70 years, saying given the chance he would do it all over again.
Hong Kong radio veteran Ray Cordeiro stepped back from his ‘All The Way With Ray’ show aged 96.
In an interview with ABC, Cordeiro explained his love for the job and how he had no regrets.
He said: “I’ve been talking all my life about music and all, and I’d never thought that I would retire. I never thought that I was getting older. I fulfilled my work as a DJ, did what I had to do and the audience followed me, grew up with me, and they’re all over the world now.”
Cordeiro, who received an MBE for his services, started his career at Radio Hong Kong before relocating to the UK for a study course in London.
He interviewed a number of British performers including The Beatles after showing up at the quartet’s record label EMI’s offices.
BEATPORT LAUNCH NEW IOS APP AND REBRAND
Beatport has launched a new app for iOS as well as a full rebrand of the website and logo. The new app essentially allows LINK users to create and tweak playlists on the go, as well as being able to access and listen to Beatport charts, DJ charts, DJ sets as well as trending artists and the ability to search through the whole catalogue.
Your Library will also feature anything you’ve bought from Beatport over the years as well as your playlists for syncing with Beatport LINK on software like VirtualDJ, rekordbox, Serato and Traktor and hardware like Denon DJ’s PRIME range.
Playlists made and tweaked on the app will be reflected across any Beatport LINK compatible hardware and software, so you can prepare your sets on the go. New playlist and changes will also be reflected on BeatportDJ, their web-based DJ platform launched earlier this year. An Android version of the new app will come “later this year”. Download the iOS app here.
NEW YORK PLANS 60,000 PERSON CENTRAL PARK CONCERT THIS SUMMER
This summer, Central Park is seeing its first festival since the start of the pandemic.
Tentatively scheduled for August 21st, Mayor de Blasio is planning a large-scale festival, which plans to host 60,000 attendees in the Manhattan park’s vast Great Lawn, The New York Times reports.
The festival, which currently has a working title of “The Official NYC Homecoming Concert in Central Park,” has been planned as a main event for the city’s “Homecoming Week.” Clive Davis has been granted the responsibility of booking performers, and while no artists have been confirmed, the US producer hopes to enlist eight “iconic” artists for a three-hour show.
“This concert is going to be a once in a lifetime opportunity,” Mr. de Blasio said in an interview. “It’s going to be an amazing lineup. The whole week is going to be like nothing you’ve ever seen before in New York City.”
Tickets for the event will be mostly free, with 70 percent of tickets reserved for those that are vaccinated, and other tickets designated for unvaccinated attendees and V.I.P. seating.
AUSOUNDS GOES FOR BASS-HEAVY EFFICIENCY WITH ITS AU-FLEX ANC WIRELESS EARPHONES
LA audio brand Ausounds continues its journey into the European earphone market with the AU-Flex ANC, a wireless earphone that goes big on bass and stands out thanks to its innovative neckband design.
The AU-Flex ANC is the older sibling to Ausound’s AU Stream earbud and should be seriously considered by those looking for low-end weight, impressive noise-canceling, and efficient audio detail.
Ausounds has just two earphone models in its arsenal but already the brand has taken home a CES Innovations Award as well as being a HiFi Award Winner for the AU-Flex ANC. It retails at £229.95 and is aimed at musicians and discerning listeners who want quality audio while at home or in transit.
Written by Anthony Vanger
Additional reporting by Adam “Badger” Woolf
Artwork by Gustav Balderdash