A weekly update on all things music, advertising, and technology coming straight to you from Anthony Vanger at MassiveMusic. #TWIM
ARTIST OF THE WEEK: THE ACADEMIC
Never escaping your hometown or amounting to anything – a common teenage fear amplified during lockdown. The Academic have taken this angst and distilled it into a super catchy rock song ‘Kids (Don’t end up like me)’ that may catapult the band into the mainstream. With hooky vocal lines and an infectious beat, the Irish rock band borrows from early 2k NYC rock revival, Talking Heads and Elvis Costello and reinvents the mix for the post-Covid era. The band’s writing chops have improved since being courted in 2018 by major record labels on both sides of the Atlantic and this song’s ironic lyrics and bullet-proof chorus definitely show a band coming of age. They’re quickly becoming festival favourites and will be reembarking on their upward trajectory at Reading this August. Get your tents ready.
#theacademic #irishbands #indierock #alternative #craigfitzgerald #capitolrecords #downtownrecords #producer #kaiserchiefs #thestrokes #vampireweekend
AD OF THE WEEK: NIKE TOXIC FOOTBALL
A clever mixture of Castaway’s only other character Wilson and one of Stephen King’s creations, Toxic Football is a brilliant way to personify the worst elements of the sport. “Oi you, sit down. Shut up… and listen ’ere! You need to get a few things in your head if you’re going to make it in this game… alright?” barks a mangy old football from the sideline of Nike’s latest ad for its ‘Play New’ campaign, designed to combat toxic masculinity in football.
With a kick, the toxic football is booted out of frame before he can voice any more of his venomous spiel. Heralding in a new era of sport, the nasty football has been punted out by Marcus Rashford MBE, who has made a name as a formidable voice for social justice.
Created by Wieden+Kennedy, the ad is part of Nike’s ‘Play New’ campaign that invites people to discover sport in new ways. It launched early last month with a film that featured elite athletes like Sabrina Ionescu, Dina Asher-Smith and Blake Leeper, as well as award-winning artist Rosalía.
RELIVE THE IPOD CLASSIC WITH THIS SPOTIFY AND APPLE MUSIC ENABLED WEB PLAYER
Following the dawn of touch screen displays, Apple continued to produce their signature iPods with click wheels for some time due to popular demand. Apple CEO Tim Cook officially put an end to the series of classic iPods in 2014 citing an inability to source parts for the 160GB iPod Classic.
Thanks to frontend software developer Tanner Villarete who emulated the controls and user interface of the discontinued 2014 iPod Classic onto a web app, we can now experience the nostalgic click wheel once again free of charge. In addition to syncing capabilities for Spotify and Apple Music, the web-accessible iPod also has the retro Brick game and allows you to switch the device theme between “Silver”, “Black”, and “U2 Edition.”
The iPod Classic web player by Tanner Villarette is now available here.
FABRIC TO INTRODUCE ‘STRICT’ NO-CAMERA POLICY FOR ATTENDEES
London club fabric is introducing a “strict” no-photo or video policy for attendees.
“fabric is London’s home for underground music,” reads yesterday’s social media post, “always aiming to create a feeling of self-expression on the dance floor… Stay in the moment and put away your phone, enjoy the night.”
The policy will only apply to unauthorized photography or videos—there will still be professionals capturing the action. Though rare in London, no-camera policies are par for the course in Berlin, across Germany and at clubs like Bassiani in Tbilisi.
Following the UK government’s recent lockdown delay, fabric won’t be able to reopen until Monday, July 19th at the earliest. The club has so far moved its reopening double-header to July 23rd and 24th. The lineup is still TBA.
‘IT FELT LIKE A CELEBRATION’: THOUSANDS GATHER FOR #FREEDOMTODANCE PROTEST IN LONDON
Thousands of dance music fans and professionals gathered in Central London on June 28th, for the #FreedomToDance protest.
The eight-hour march, one of several held in the capital last weekend, was set up by Save Our Scene UK to protest against the government’s recent lockdown delay—which means venues and festivals won’t reopen until earliest July 19th—and its perceived lack of support for the live music industry. The protest was supported by the Night Time Industries Association (NTIA).
Following an opening speech by Judge Jules, large crowds of mostly maskless protesters followed four vans kitted out with DJ booths and soundsystems. Dozens of DJs performed, including Hannah Wants, Alan Fitzpatrick, and Fabio & Grooverider.
Videos from the protest show a festival-like atmosphere, with people dancing close together, clutching cans of beer, and hollering along to the music. The vibe, according to Norman Anderson, AKA Normski, “was really peaceful and positive, not unlike a street festival.” Some people held placards with slogans like “CUT SHAPES NOT CULTURE” and “MEET ME AT THE CLUB.”
AMAZON LAUNCHES ITS NEW MONTHLY VINYL SUBSCRIPTION SERVICE
Amazon has added The Vinyl of the Month Club to its ever-growing list of subscription services, following the introduction of Kindle Unlimited and Audible Plus earlier this year.
This new service — which currently costs $24.99 USD per month — will see Amazon deliver a surprise vinyl at your doorstep once a month, making collecting records easier than ever.
Created to pay homage to the so-called “golden era” of music, The Vinyl of the Month Club typically focuses on albums from the 1970s and 1980s, and although you cannot specify which vinyl you’d like to receive, any unwanted deliveries can be returned to Amazon free of charge.
The service currently operates exclusively across the U.S., while a global rollout is expected later this year.
You can find out more or sign up for Amazon’s The Vinyl of the Month Club here.
Written by Anthony Vanger
Additional research and reporting by Adam “Badger” Woolf
Artist of The Week research and review by Rose Farman-Farma
Artwork by Gustav Balderdash