This Week In Music: 9th March 2023

A weekly update on all things music, advertising, and technology coming straight to you from Anthony Vanger at MassiveMusic. #TWIM


slowthai, an English hip hop and grime star, is marmite to many. And his music is not an easy listen. But his latest single, Yum, is pushing the boundaries and making people notice. Tyron Kaymone Frampton (born 1994), aka slowthai, is a British rapper and grime artist. His first album, Nothing Great About Britain, was nominated for a Mercury Prize and at slowthai’s 2019 Mercury Prize ceremony performance, he held a fake severed head of British prime minister Boris Johnson on stage. Severed heads aside, slowthai is clearly dealing with some serious demons on his second record, UGLY. The video to the single Yum, a cross between Requiem for A Dream and Trainspotting and directed by Crowns & Owls, depicts the young rapper dealing with depression, mental breakdown, paranoia, and substance abuse. It is powerful stuff and does not necessarily make you feel good. The music adds an industrial punk feel to his rapping style, with shades of Sid Vicious and Pistols lurking in the shadows. Slowthai might not be everyone’s cup of tea, but he is worth listening to, and then perhaps left alone for a while or even for good.

@slowthai #interscope #slowthai #grime #hiphop #rap #rapper


Launched mid-month during NBA All-Star Weekend, Uncommon’s “Beyond” for Jordan packs serious female talent. You’ve got Kamaya Jones, a high school basketball star, in front of the camera. Teyana Taylor, one of Kanye West’s proteges, provides musical direction. And up-coming singer Kaelynn Hayes provides the soundtrack. Jordan Brand, the Nike-co-owned footwear and apparel line that continues the legacy of basketball star and entrepreneur Michael Jordan, has released a campaign to inspire youth and celebrate women athletes. The ad jumps back and forth in time, depicting vignettes from the past and tying them to the present, showing how a young basketball player overcomes life’s obstacles to achieve her dream. Great visuals tell the story of the protagonist’s life, an emerging female basketball player, as she prepares to score by taking flight, emulating the great MJ.

#michaeljordan #nike #basketball #nba #wnba #beyondjordan #kaelynnhayes


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The Spanish pop superstar Rosalía disappointed thousands of fans in Peru when the country was left off the 15-country list on her Motomami tour last year.

But one Peruvian, Ioanis Patsias decided to make sure his fellow fans did not miss out on her pop spectacle and put on a tribute show, playing the avant-garde pop queen himself.

The result was sellout performance on Friday as more 3,500 followers went to see the YouTuber and eight dancers meticulously recreate Rosalía’s show down to the costume changes, the dance numbers, the lighting and stage design and even the scooters, at an amphitheatre in Lima’s Parque de la Exposición.

“We sold out! Many of my followers came to the show to see me and went away loving Rosalía,” said Patsias, known as iOA on YouTube where he has also made tributes to J BalvinNicki Minaj and Billie Eilish.

On stage, iOA and his “motopapis” lip-synced and performed the Spanish singer’s setlist which included Con Altura, Motomami and La Combi Versace. Clips of the tribute performance have gone viral on social media.


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A new initiative has seen “The Earth” named as a songwriter for the first time on Brian Eno’s forthcoming track ‘A THOUGHT’.

It comes as part of the new EarthPercent charity scheme, founded by Eno, which has seen a number of songwriters including Mount Kimbie, Jacob Collier, AURORA, Fraser T Smith and Anna Calvi agree to name the earth as a ‘co-writer’.

With the royalties the musicians make from their music, they have agreed to donate at least 1% to the charity, which will raise money for climate justice and environmental organisations.

Speaking about the new initiative, Brian Eno said: “The Earth as Your co-writer is a beautiful idea in which we harness the poetic construct of The Earth as a co-writer of music and direct some of the income from our compositions towards tackling the climate emergency.


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Louis Vuitton has announced the latest iteration of its Horizon wirelessearphones. Following in the footsteps of previous Horizon earphone releases in 2019 and 2020 — plus other Horizon staples like smartwatches and speakers — the new earphones arent subtle in any form: their look, packaging and audio quality are all pushed to the max in classic Vuitton accessory fashion.

Arriving in five colors, the new headphones are built on a lightweight aluminum frame, are adorned with a layer of polished sapphire atop the “flower” from the brand’s signature monogram pattern and boast a slightly curved shape inspired by LV’s Tambour watch case. The Tambour inspiration extends to the rounded charging case that the headphones come in, and no audio quality is sacrificed in the pursuit of looks as the house notes that the Horizon earphones were made in collaboration with the high-end audiophiles at Master & Dynamic. Other features include active noise cancellation, a built-in, background noise-eliminating microphone for calls and Bluetooth Multipont, meaning that the wearer can stream audio from two different sources at once.

The Louis Vuitton Horizon earphones are available at the brand’s webstore now, and retail for $1,660 USD.

Written by Anthony Vanger

Additional research and reporting by Adam “Badger” Woolf

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